Privacy policy

Hi there!

I am happy that you are curious about us, our game – and our privacy policy!

If you are in a rush, this button takes you down to the legal text of our privacy policy (but, please stay for a minute, and let us introduce ourselves!)

Thanks for staying!

I am Nicklas Lundgren, and I have been acting as a producer for our first Android game, “Bouncy the Balloon”.

Normally, I run a web- and communications agency in Sweden, called Novitell.

When my son Elias turned 15 years old, in 2015, he asked me for a job for the summer vacation from school.

At the same time one of my former students on a course in Android programming, Mattias, asked me for a summer job, during his vacation from university studies in game development.

I decided to give the boys a chance to do something out of the ordinary, and we started the development of “Bouncy the Balloon”.

We wanted the game to be something out of the ordinary, while still keeping the great feel from the early games from the 1980s. 

I think we have managed quite well. Elias graphics work retains the low poly feeling from games of 8-bit computers like Atari and Commodore 64, while Mattias programming brings a modern touch to the game.

You will be able to enjoy the game in full, without paying us anything. You can actually, with a lot of skills and stubbornness, play through all the worlds without paying anything at all. 

However, we appreciate any purchases in the game, as this is the only way for us to finance the forthgoing development of this title with new worlds, new balloons and new challenges. Also, your purchase would help Novitell Game Studios to release new game titles with our specific style and mindset.

Please note, we are not harassing you with any annoying ads at all in the game. We have decided to believe in the generosity of our gamers instead.

Five years after starting the development, Mattias is now an employee at Novitell, where he works part time with web development, part time with this game.

Elias is studying at the university, keeping his skills in creative graphics by helping us on his spare time with 3D animations and imagery.

I aim for having these young men being part of the development of more games in the future. Do you want to know what they have to say about the game? Read on here!

Thanks for helping us building this game studio!

Below is the privacy policy. In short, we will not do anything bad with your data. We just hope you appreciate the game, and want to follow us on our journey from this first game and forward.

Best regards,

Nicklas Lundgren
producer, Novitell Game Studios

Nicklas Lundgren, producer
Games artist Elias Lundgren and game programmer Mattias Svensson Bergqvist.
Graphics artist Elias Lundgren and programmer Mattias Svensson Bergqvist. Photo from 2015, when game development commenced.

Our Privacy Policy

Effective Date: 05.08-2019 Thank you for playing our games! This Privacy Policy describes:
  • The ways we collect personal data about you.
  • Why we collect personal data about you.
  • How we use your personal data.
  • The choices you have about your personal data.
This Privacy Policy applies to Novitell Game Studios games, websites and related services, which we here collectively call the Service. We may periodically update this Privacy Policy by posting a new version on If we make any material changes, we will notify you by posting a notice in the Service prior to the change becoming effective. Your continued use of the Service after the effective date will be subject to the new Privacy Policy.

How to contact us

If you have questions about data protection, or if you have any requests for resolving issues with your personal data, we encourage you to primarily contact us through the game so we can reply to you more quickly. Name of the controller: Novitell AB Address: Smedjegatan 9, 392 39 Kalmar, Sweden Email:

This is the data we collect

Data provided by you

  • Our current games do not require any information provided by you.

Automatically collected data

  • Your IP address and mobile device identifiers (such as your device ID, advertising ID, MAC address, IMEI)
  • Data about your account and game progress
  • Data about your device, such as device name and operating system, browser type and language
  • Data we collect with cookies and similar technologies (see below)
  • General location data
  • Data about your use of the Service, such as gameplay data.

This is why we collect the data

To make the Service work

To perform the Service, we process data necessary to
  • Allow you to play our games and use our Service
  • Operate the Service
  • Verify and confirm payments
  • Provide and deliver products and services you request
  • Send you Service-related communications

To make the Service more suitable for our players

To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to
  • Develop and improve the Service and player experience
  • Customize your Service experience
  • Respond to your comments and questions and provide player support

To show personalized ads

To show you personalized advertisements in the Service, we have a legitimate interest to process necessary data to
  • Track the content you access in connection with the Service and your online behavior
  • Deliver, target and improve our advertising and the Service
For information on how to opt-out from personalized advertisements, see section ‘Your rights and choices’ below.

To keep the Service fair and secure

In order to keep the Service and its social features fair and secure, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data with the purpose to:
  • Analyze and monitor use of the Service
  • Take action against fraudulent or misbehaving players

To segment and analyze

In all of the above cases and purposes, we may analyze and segment all collected data.

Who has access to your data

In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests. We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.

Advertising and Social Media partners.

The Service may include features from our partners, such as in-game advertising.

Your rights and choices

Opt-out of targeted advertising

You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android).

Request access to the personal data we hold about you

If you request, we will provide you a copy of your personal data in an electronic format.

Your other rights

You also have the right to correct your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. You can always withdraw your consent, for example by turning off GPS location sharing in your mobile device settings. We will respond to all requests within a reasonable timeframe.


Like most online services, we and our partners use cookies to provide and personalize the Service, analyze use, target advertisements and prevent fraud. You can disable cookies in your browser settings, but some parts of the Service may then not function properly.

How we protect your data

Data retention

We retain your data for as long as your account is active or as needed to provide you the Service. Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.

Age limits

We do not intentionally collect personal data about, or target interest based advertising, to anyone under the age of 13.  If you are under 13, please do not send any data about yourself to us, including your name, address, telephone number, or email address.  No one under the age of 13 may provide any personal data.  If we learn that we have collected personal data about a child under age 13, we will delete that data as quickly as possible.  If you believe that we might have any data from or about a child under the age of 13, please contact us.